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Foureyes

Foureyes is a data platform that helps automotive dealerships unify customer, vehicle, marketing, and operational data into a single source of truth. As part of the website redesign, I transformed a highly technical product story into an experience that was understandable, credible, and action-oriented for automotive professionals.

Project Breakdown

Role
Front-end Web Desginer

Wed Developement Team
More Than Cars Creative

Deliverables
Content Audit
Information Architecture
User Flows
Responsive UI Design
Visual Storytelling Framework

Challenge

Foureyes' platform connects data across multiple dealership systems, making it a powerful but complex product to explain. The challenge was to create a website experience that clearly communicated the value of connected data, built trust with dealership stakeholders, supported multiple user audiences, and guided visitors toward requesting a demo without overwhelming them with technical details.

Approach

Through content analysis and information architecture planning, I identified that potential customers cared less about the underlying technology and more about the problems it solved, how it fit into their existing workflows, and the outcomes it could deliver. I restructured the experience around user needs by applying proven UX/UI patterns, including top-level navigation, multi-step forms, task-focused pages for dealer groups and dealerships, and a dedicated demo page. The art direction emphasized connectivity, intelligence, and transparency while balancing enterprise credibility with ease of use.

Outcome

The redesigned website transformed a technically complex platform into a clear, user-centered narrative that was easier to understand and navigate. By aligning business goals with user needs, the experience helped communicate Foureyes’ value proposition more effectively, creating a scalable framework for future growth while making complex data relationships feel approachable and actionable.

Works include website design/development, social, brand design, visual identity, experiential design, and print.