Sonic Fast Friends Forever Logo

For the Sonic Fast Friends Forever campaign, I designed a logo that captured the themes of friendship and loyalty at the heart of the Sonic team.

Team
Liquid+Arcade
Role
Logo Designer

Deliverables

Challenges
Create a logo that included four characters and utilized the infinity symbols to symbolize friendship, unity, and speed.

Strategy
Leverage the Sonic Official Font Nise Sega Sonic and the IP‘s iconographic symbols.

Logo Reveal

WORK

Sonic Fast Friends Forever • Branding