Official Card Game Website

Refresh the brand’s website and increase usability.

The Team
Unobtainium
Role
Art Director and UI Designer

Deliverables

Content Audit
Wireframe
Website Design

Challenges
Improve the site’s usability by restructuring the content to make it more intuitive and easier to navigate—without losing important information.

Strategy
Conduct a content audit to understand the content and how it was currently grouped.

Approach
Created a new information architecture, reorganized the navigation, grouped content more logically by topic and user goal.

Results
A simple straight forward user-centric site that leads users through areas of focus and provides clear resources for new interest.

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