KONAMI, Yu-Gi-oh!
3M
Web Design
Official Card Game Website
The Team
Unobtainium
Role
Art Director and UI Designer
Deliverables
- Content Audit
- Wireframe
- Website Design
Challenges
Improve the site’s usability by restructuring the content to make it more intuitive and easier to navigate—without losing important information.
Strategy
Conduct a content audit to understand the content and how it was currently grouped.
Approach
Created a new information architecture, reorganized the navigation, grouped content more logically by topic and user goal.
Results
A simple straight forward user-centric site that leads users through areas of focus and provides clear resources for new interest.