Pacifico Mexinol

The goal was to rebrand a methanol production company's website to align with its updated ethical and cultural values. Over a three-month design and production timeline, the team conducted a content audit, created wireframes, and led the visual redesign.

Team
Unobtainium
Role
UXUI Designer

Deliverables

Content Audit
Wireframe
Website Design

Challenges
Rebrand their website to reflect the current cultural climate.

Strategy
We evaluated the existing brand and digital assets, aiming to clarify the message of responsible methanol production and community stewardship. The team collaborated to ensure the new site was user-focused and communicated these values clearly.

Approach
To position the company as forward-thinking, we adopted a bright, minimal aesthetic. Emphasizing transparency, we prioritized straightforward layouts and easy contact options to build trust and accessibility.

Research & Content Analysis
A thorough content inventory identified gaps, redundancies, and outdated material. This analysis informed a streamlined content strategy, aligning the site with user needs, business goals, and SEO best practices.

Results
Website that reflects its environment of socially consciousness and environmental responsibilities.

WORK

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Logofolio

Transition Ind., Mexinol • Website Rebrand

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Startrek Mission Generator • UX Activation

Armored Core IV Fires of Rubicon • UX Activation

Honda Stories • Social Content

Long Beach Transit • Social Animations

Velan Studios • Branding

Bandle Tales • Social Stills

Bandai Namco • Environmental Graphic Design

Hoyoverse • Environmental Graphic Design