Zenless Zone Zero Brand Activation, NYC 2024
To celebrate the July 4 launch of Zenless Zone Zero, HoYoverse hosted a two-day pop-up called “Hollow Sighting in New York” near the World Trade Center. The event invited attendees to step into the world of the game as “Hollow Investigative Association (H.I.A.) Investigators,” tasked with gathering Ether Energy through mini-games and live immersive experiences.
Team
Unobtainium
Role
Production Designer
Unobtainium
Role
Production Designer
World Trade Center, New York
New York
This design strategy elevated the event from a simple promotional setup to a compelling, branded narrative.